Don’t get me wrong…I like cool websites that leverage creative use of technology, but Flash for flash (small f) sake is just…flashy. It’s a lot of light with little heat. It’s all blow and no show. It’s clichéd.
Great, short little article from Marketing Profs on how good design supports SEO. Sure, there are little tricks and copywriting best practices you can implement to improve the search engine optimization of your pages, but like everything else in user experience, those activities should be part of a bigger plan. This is essential to developing a comprehensive Creative Strategy.
In doing some research for an upcoming white paper on digital listening (plug!) I came across this great SlideShare presentation from Dan Rockwell that dispels commonly held myths about design research. It's a must-see for creative strategists.
