Social Media Marketing
Agile, ambitious companies recognize that user-generated content and other forms of social media have fundamentally altered the customer-to-brand relationship and that social media is now a critical marketing program element. The New Group helps brands understand, define and act on the opportunities available across the social media landscape.
Beyond the word-of-mouth conversation playing out in coffee shops, restaurants and living rooms around the globe, people are generating a world of accessible, measurable dialogue that is rife with consumer and market insights. Existing customers, new prospects and influential individuals are talking about your brand, your product and service categories, and your competition. They're expressing honest opinions and feelings, real wants and needs, and personal perspective. It's content your marketing team doesn't create — but it's also an ongoing stream of valuable marketing intelligence. Are you listening, mining this fertile ground for new insights and identifying ways to participate that build brand loyalty in an authentic and trusted manner?
The New Group helps clients navigate the dynamic social media landscape to develop innovative strategies; unearth customer insights; identify opportunities for unique content, experiences, outreach and participation; and harness passionate communities around your brand. Our social media marketing services include:
- Social media strategy
- Social media marketing program development
- Online community development
- Social media monitoring ("listening" services):
- Brand monitoring
- Reputation management
- Conversation mining
- Outreach programs:
- Influencer marketing
- Content syndication and distribution
- Online community management
Take a minute and tell us about your needs or check out our latest thinking on the New Ideas blog.
