Digital Marketing and Advertising

Behavioral Advertising Units Informing the Consumer

 

Would you like to learn more about why you are seeing this ad?
 
Behaviorally targeted online advertising has been under increasing scrutiny lately, here's a good example of enabling consumers to be more informed about what they're seeing, and to make a choice. You're still going to see advertising online, but you may now be getting just a little more choice about what.

 

Mobile Content Engagement and Usage Trends

I know how much I use my iPhone and how often I check my surf forecast and weather apps, but some recent stats published in the MediaPost Mobile Insider newsletter are worth considering for a moment.

"the iPhone version of GQ magazine is seeing almost the same levels of monthly engagement (65-70 minutes) as the print magazine (80 minutes). Compare those numbers to GQ.com, which gets a measly 10 minutes a month."

User Behavior Trends, watch out for the terms & conditions

A colleage of mine here at The New Group, Adam Boettiger, just dug up this gem. I couldn't resist sharing it:

88% of shoppers do not read the Terms and Conditions of a website before making a purchase

Creative Review: Cullman Liquidation Center

 

In an advertising saturated world, how do you stand out? Sometimes it means taking risks, thinking creatively and having some fun.
 
Robert Lee knows how to stand out. The owner operator of a liquidation center and mobile home reseller in Cullman, Alabama struck internet gold when his small company was chosen to create an online commercial on YouTube. Lee’s business, Cullman Liquidation Center, now has a reach and brand recognition that is the envy of big brands everywhere…and it’s all due to a clever YouTube clip.
 

Mining Social Relationship Data for Serving Your Online Ads

Should you or should you not mine the deep social connections between your customers and their friends as a source for finding new customers? This appears to be the next wave of socially-targeted advertising that is happening on the web, and based on a recent article in the Wall Street Journal, with impressive results.

Going Mobile

 

Want to know where the future of the Internet is? It’s likely in your pocket. Mobile web browsing is picking up steam—fast. Not sure this is where the future lies? Just look at the numbers:

 

Relevance, making your own social space in 3D.

Remember when you got started on Facebook? There was that phase a few months into it where every high-school friend was suddenly back on your radar, whether or not there as any reason to have remembered them in the first place. Waves of old and new faces would wash up on the shore of your in-box. Some of us indiscriminately accepted all. Some others took more time to approve or maybe ignore some of the more hinky ones.

Social Networks right now are merely dumps of nearly infinite connections, powered by XML and RSS. If the robot even thinks there’s a connection, it is programmed to go ahead and make it, hoping that you, the human, will sort it out later.

Rejuvenation Pulls Back Curtain: Wins Fans

Rejuvenation does it again with a simple, but engaging way to engage with fans. As the Facebook status reads, “Dawn, one of our fans, inquired as to the whereabouts of her new McCoy lights, so I took a stroll down to production and followed them through the process of being built. This ones for you Dawn!” There are then multiple pictures showing the people and the process that go into making this fixture.

Syndicate content