Content Creation

This past week I lost another half pound (almost).  This was my smallest loss, but at least I can still say I am going down.  My counselor was pleased, as she said by now I am leveling off and can't expect the larger losses to continue.  This past weekend was a challenge as I attended my 10 year old granddaughter's golf tournament at Kahneeta, Oregon.  She tied for second and won a $50 gift certificate in the pro shop.  Yeh -- Summer!!

Rejuvenation does it again with a simple, but engaging way to engage with fans. As the Facebook status reads, “Dawn, one of our fans, inquired as to the whereabouts of her new McCoy lights, so I took a stroll down to production and followed them through the process of being built. This ones for you Dawn!” There are then multiple pictures showing the people and the process that go into making this fixture.

A former colleague of mine at Critical Mass bemoans the unrealized potential of augmented reality in creative marketing. Augmented Reality is basically using technology to add layers of information over what you view in the real world. Imagine glasses that allow you to access model info and pricing of a passing car or an iPhone app where you can find out where to buy that cute coat that the woman waiting at the bus is wearing by using a camera modification. The possibilities are endless and that’s where Margo’s disappointment lies.

Recent consumer research regarding online video consumption behavior combined with production trends expanding beyond the 30-second spot are ushering in a new era on the web for online video. Where once it was thought that the Internet was not the venue for such content, apparently many of us are now choosing to watch longer-form online brand videos and short films. In this 12-minute piece the Schweppes brand only appears twice. The content is an engaging story. It would be great to hear from Schweppes how they measure the impact of this investment on their business.

Yes, Oprah mentioned Twitter in a show and now a million of her fans flooded the network, many of whom got confused or realized they didn’t have time to micro-blog and left, and now we have even more noise in the system. The upside to this sort of mainstream acceptance is the potential to cultivate a real messaging platform in which smart companies and agencies can leverage followers to spread the word on their behalf. Case in point: The CDC Emergency Twitter Stream.

A recent AdAge article alerts marketers eye balling social media to the fact that the members of social networks may be getting sick of constantly being asked to install this app or forward that message to their friends. If we follow my party analogy, this shouldn’t surprise anyone