Rejuvenation Pulls Back Curtain: Wins Fans

Rejuvenation does it again with a simple, but engaging way to engage with fans. As the Facebook status reads, “Dawn, one of our fans, inquired as to the whereabouts of her new McCoy lights, so I took a stroll down to production and followed them through the process of being built. This ones for you Dawn!” There are then multiple pictures showing the people and the process that go into making this fixture.

They follow it up with posts on Twitter, "I posted 15 photos on Facebook in the album 'Making McCoy' http://bit.ly/a9CjlJ" It’s a win all around:

• The brand illustrates how they listen to and respond to customers, building brand affinity
• The care and dedication to the product is on full display, supporting their dedication to quality and craftsmanship
• The brand is humanized via their employees who are real people making real thing, supporting a positive emotional connection—i.e., the Holy Grail of marketing.